AI 1-to-1 Delivery

AI 1-to-1 Delivery is the most automated personalization path in Loyal Guru. Instead of manually creating every audience and campaign action, the team defines the business goals, provides a Coupons Bank, optionally sets budget guardrails, and Loyal Guru generates the campaigns, customer assignments, forecast, and approval view.

Use AI 1-to-1 Delivery when the business wants to scale individualized coupon or discount allocation across many products, categories, or customer groups while keeping human review before launch.

Use Cases

Use Case
-> Launch a monthly up-selling plan where Customers who already buy a category receive different coupon strengths depending on their purchase behavior.
-> Grow penetration in a category by sending the best coupon to Customers with high probability of buying it, but who have not purchased it recently.
-> Turn a Coupons Bank with hundreds of product or category coupons into automatically generated campaigns, audiences, and forecast rows.
-> Limit the plan to a restricted Audience, such as a region, loyalty tier, CPG-funded population, or pre-approved Customer group.
-> Use budget-driven allocation to size how many Customers should receive coupons before approving the generated campaigns.

How It Works

1. Loyal Guru validates and groups the Coupons Bank by product or category affectation.
2. The selected business objectives decide which model is applied: PBS for up-selling, product recommender / cross-selling model for cross-selling.
3. The platform creates AI campaigns from coupon groups, model-selected audiences, and configured business rules.
4. Budget-driven allocation can size how many Customers receive coupons when budget or contribution is enabled.
5. Forecast is calculated for the generated campaigns so the team can approve, reject, or review details before execution.
6. Approved campaigns are executed or scheduled; rejected or draft campaigns are not sent.

During generation, the Owner App shows a loading screen while the platform analyzes purchases, maps coupon affinities, optimizes redemption probability, analyzes Customer affinities, and distributes coupons. The app polls until generation and forecast are ready, with a timeout guard.

Configuration

Go to Campaign Personalization -> AI 1-to-1 Delivery.

Page	Topics
How to Create an AI 1-to-1 Plan	Step-by-step creation flow: plan description, objectives, Coupons Bank, validation, generation, forecast, and execution
Business Objectives	Up-selling, Cross-selling, Churn, and Increasing Frequency
Models and Allocation	PBS, product recommender, coupon ranking, distribution logic, and budget-driven allocation
Forecast and ROI	Forecast tabs, campaign approval, KPI reference, and ROI metric definitions
Configuration	Configurable fields, prerequisites, Coupons Bank validation, and current rollout scope