Supported Mechanics

Supported Promotional Mechanics

• Discounts: Deliver a coupon or discount campaign to an audience.
• Fixed points injection: Credit a fixed amount of bonus points directly into each customer's wallet.
• Points campaign: Deliver a targeted Points & Wallet campaign to an audience.
• Rewards: Grant a reward without requiring point redemption.
• Games: Send a Scratch & Win or Spin the Wheel campaign that can generate a Voucher when the customer plays.
• Challenges: Assign a specific challenge to an audience segment.
• Instant Win: Give the audience a chance to win instant prizes triggered by their actions, through a Targeted Instant Win.

How It Works

Each mechanic type maps to an existing promotional entity — the targeted delivery acts as a delivery vehicle on top of it:

1. Discount — a discount entity is selected; unique voucher codes are generated per customer with the discount's conditions.
2. Fixed points injection — a fixed balance amount is credited directly to each customer's wallet without requiring a cart or event trigger.
3. Points campaign — a pre-created targeted points campaign is delivered to the audience, so the campaign's configured conditions and effects determine the balance award.
4. Reward — a reward from the catalog is granted directly, bypassing the points redemption flow.
5. Game — a game campaign is sent to the audience; the play outcome determines whether the customer receives a Voucher or reward.
6. Challenge — the challenge is assigned to each customer in the audience; they become eligible to participate.
7. Instant Win — a Targeted Instant Win is assigned to the audience; a Voucher is generated for each impacted customer, and the Instant Win is evaluated whenever that customer's cart, trigger, or custom event qualifies.

Instant Win in Targeted Delivery

An Instant Win created with Select customers → Targeted is not active for anyone until it is delivered through a Targeted Delivery:

1. Create the Instant Win in Gamified Campaigns → Instant Win with Select customers set to Targeted.
2. In the Targeted Delivery, open the promotions block and choose the Instant Win card ("Give customers a chance to win instant prizes triggered by their actions."), shown next to the Game card.
3. Select the Instant Win. The selector lists only Targeted Instant Wins.
4. When the campaign is sent, a Voucher is generated for each impacted customer in the audience.
5. From then on, each qualifying event of an impacted customer runs the Instant Win draw. The response includes an instant_win effect with the campaign_history_id and the coupon_info of the customer's Voucher.

:::caution For integrators: send the Voucher in coupons_desired

Like any targeted promotion, a Targeted Instant Win is evaluated in a cart only if the POS or ecommerce sends it in coupons_desired — either ["all"] or the customer's Voucher code. By default, only massive and loyalty promotions are applied.

:::

Configuration

Select the mechanic type in Step 2: Effect of the targeted delivery creation flow. The available options depend on your company's configured modules.

Mechanic	Prerequisite
Discount	An active discount entity in Loyalty and Promotional engine
Fixed points injection	An active loyalty program
Points campaign	A targeted points campaign in Points & Wallet
Reward	An active reward in the catalog
Game	An active Scratch & Win or Spin the Wheel campaign
Challenge	An active challenge in Gamified Campaigns
Instant Win	An active Instant Win in Gamified Campaigns with Select customers set to Targeted (new promo engine only)