Segmentation

Segmentation holds the company-level settings used to build and manage system audiences.

Go to Configuration → Company → Segmentation in Owner.

The tab is organized in sections:

Section	What you configure
Create / Delete system audiences	Generate or remove the company's system audiences
Audience categories	Category pickers for Cart, Expenses, Best sales, Buyers types, and Asset types
Restrictive audience	Optional audience scope for suggested cuts
Carts	Activity cuts: Active / Dormant / Inactive (months)
Expenditure	Spend cuts (min/max) and suggested cuts
Customers typology	Taxonomy and Casual / Shared / Loyal ranges
System taxonomy	Product categorizations used by system audiences

note

After system audiences are created, several settings (activity cuts, spend cuts, restrictive audience, system taxonomy) are locked until you delete those system audiences. Typology remains editable.