Webhooks & Connectors
The Outbound Data Connector enables the automatic export of customer data from Loyal Guru to external systems such as CRMs, marketing platforms, or data lakes. It allows for scheduled or event-based data synchronization to keep external tools up-to-date with the latest customer profiles, audience segments, and behavioral data.
In the Owner App, go to Customers → Webhooks & Connectors to configure outbound integrations.
Key Functionality
| Capability | Description |
|---|---|
| Data Export | Transfer selected data (audiences, transactions, profiles) to external platforms |
| Destination Support | Salesforce Marketing Cloud (SFMC), Amazon S3, Google Cloud Storage, and custom webhooks |
| Custom Mapping | Define which fields are included in the export and how they map to the destination format |
| Sync Frequency | Choose how often data is sent (e.g., hourly, daily, weekly) |
| Audience-Based Export | Export only customers who belong to a specific audience |
| Delta Sync | Optionally export only new or updated records |
Use Cases
| Use Case |
|---|
| → Export a "High-Value Shoppers" audience to Salesforce Marketing Cloud every morning for a daily email campaign. |
| → When a customer joins the "Loyalty Program Dropouts" audience, trigger a reactivation journey via webhook. |
| → Keep your CRM in sync with the latest customer profile data (email, opt-in status, last purchase date) every hour. |
| → Push a real-time event to your CRM whenever a customer redeems a coupon. |
| → Sync customer tier changes to your ESP so email campaigns always reflect the correct tier benefits. |
| → Trigger a fulfillment order in your warehouse system when a physical reward is redeemed. |
| → Send a real-time notification to your BI platform every time a challenge is won. |
| → Webhook on customer registration: auto-enroll new members in a welcome challenge in your external CRM. |
Connector Types
| Type | Description |
|---|---|
| Webhook | Event-driven HTTPS POST to a URL you control. Fires in real time when a subscribed event occurs. |
| Salesforce | Scheduled audience export to Salesforce Marketing Cloud (SFMC) Data Extensions. Supports Segment in / Segment out triggers with configurable field mapping and sync frequency. |
note
Additional connector types (Amazon S3, Google Cloud Storage) are available in the platform. Contact your Customer Success Manager for configuration.
Best Practices
- Use audiences to filter the most relevant data before exporting.
- Set appropriate sync intervals based on your data freshness needs — real-time webhooks for event-driven flows, scheduled exports for CRM or reporting.
- Regularly review field mappings as customer schema evolves (new custom attributes, consent fields, etc.).