Send a Promo Reminder
Send a Promo Reminder
A promo reminder is a Targeted Delivery send that does not create a new promotion. It re-engages customers who already received a coupon or Voucher and have not yet redeemed it, helping recover value from campaigns that are already active.
Use a reminder when the goal is to increase redemption, not to grant a new benefit. The reminder points customers back to an existing Voucher, coupon, reward, game, or challenge that was already delivered.
When to Use It
| Scenario | Example |
|---|---|
| Unredeemed voucher | Customers received a 5 EUR Voucher but have not used it after 5 days |
| Expiring promotion | Customers have a coupon that expires in 48 hours |
| Challenge nudge | Customers joined a challenge but have not completed the next step |
| Game follow-up | Customers received a game link but have not played yet |
| Reward reminder | Customers received or unlocked a reward but have not redeemed it |
How It Works
- Start a new Targeted Delivery campaign.
- Select Promo reminder instead of a new promotional mechanic.
- Choose the audience that should receive the reminder. This is usually an audience filtered by previous delivery, non-redemption, expiration window, or campaign status.
- Select the communication channel: email, SMS, push, in-app, or printed message.
- Send immediately, schedule for later, or make it recurrent if reminders should repeat until the campaign ends.
The reminder send creates its own Campaign history entry, but it does not create a new benefit. The customer keeps using the original Voucher, coupon, reward, game, or challenge assigned by the original campaign.
Configuration
Go to Campaign Personalization → Targeted Delivery → New targeted delivery.
| Step | What to configure |
|---|---|
| General | Name, description, and optional category |
| Audience | Select a saved Audience or upload a CSV with the customers to remind |
| Promo section | Choose Promo reminder |
| Schedule | Send now, schedule for a future date, or configure recurrence with an optional end date |
| Channel | Select the message channel and the pre-created template |
| Review | Validate the campaign and confirm the send |
For reminders, the most important part is the audience definition. Build the audience from customers who already received the original campaign and have not completed the desired action, such as redeeming the Voucher, playing the game, or finishing the challenge.