Challenge Prizes

A challenge delivers prizes that you select on the challenge itself when you create or edit levels. You no longer create a separate rule with trigger “After winning a challenge” from the points or campaign forms. Points campaigns no longer expose Challenges as an event — that association is only set from the challenge.

For each level you can configure prizes: a discount, points, a reward/gift, and/or access to another game mechanic, with at most one prize of each type per level.

How It Works

Configuring the Prize Rule

Go to Gamified Campaigns → Challenges → New Challenge (or edit an existing challenge) and select prizes on each level in the milestones table.

Field	Value
Where	Challenge create/edit form — prizes per level
Prize type	Points, Discount (coupon / targeted discount), Reward/Gift, or Game
Prize campaign	The specific points campaign, coupon/discount, reward, or game to deliver
Countries / tiers	Follow the eligibility of the selected prize campaign; align with the challenge countries

Prize type	Selection rules	On win
Points	Injection on → selector shows only Direct assignment points campaigns. Injection off → targeted points campaigns.	Direct points credit, or points voucher
Discount	Legacy coupon server → pick a coupon. New Engine → pick a targeted discount campaign.	Coupon / discount voucher delivered
Reward / Gift	Only catalog + targeted rewards (auto-redeemed rewards are not selectable)	Gift appears in the customer's personalized catalog; customer redeems it later
Game	Targeted games	Game voucher so the customer can play

important

Reward / Gift: Challenge prizes never use auto-redeemed rewards. On win, the gift is not redeemed automatically — it is added to the customer's personalized catalog so they can redeem it when they choose. To make the gift free, define it with 0 points; otherwise the points cost is subtracted when the customer redeems the gift, not when they win the challenge.

tip

Set matching country (and eligibility) filters on the challenge and on the prize campaigns you attach.

note

Challenge-linked prize associations are managed only from the challenge. They are not listed as selectable “After winning a challenge” rules in the Owner App campaign index or in points campaign event selectors.

One Prize Rule, Multiple Challenges

Reuse the same prize campaign across challenges only when every linked level should grant that same prize. Per level, you may attach at most one prize of each type (one points, one discount, one reward, one game) — never two discounts on the same level.

On a progressive challenge, each level can have a different prize mix (for example points at level 1, a coupon at level 2, a reward at level 3).

Webhooks

The platform emits webhook events during a challenge lifecycle. For progressive challenges, one win event is emitted per level won (a four-level ladder can emit up to four win events over its life).

Event	When
challenge.won	Customer's attribute reaches a level threshold
challenge.prize_awarded	The configured prize(s) for that level are granted

Configure webhooks under Customers → Webhooks & Connectors.

Configuration

Go to Gamified Campaigns → Challenges in the Owner App:

Field	Value
Path	New Challenge or Edit Challenge → levels / prizes table
Prize type	Points, Discount, Reward/Gift, or Game
Prize campaign	Campaign or coupon selected for that level
Countries	Align challenge and prize-campaign country filters

See Create a Challenge for full context on attaching prizes to levels.