Instant Win

Instant Win turns specific shopper actions into surprise-and-delight moments. When a customer does something you want to encourage — a purchase, a birthday, a sponsored race — the platform runs a draw among the prizes you configured and, if the customer wins, delivers the prize automatically. It drives transaction frequency and spend with controlled cost: only a share of the qualifying customers wins, and you decide exactly how big that share is.

Instant Win differs from Games in who acts. In a Game (Scratch & Win, Spin the Wheel), the customer has to play: they receive a game participation and actively scratch or spin in the app. In an Instant Win, the customer does not play — the prize is awarded by chance, automatically, the moment the qualifying event happens. The two mechanics combine well: an Instant Win can award a game participation as its prize ("spend €50 and win a Spin the Wheel participation").

Three types of events can trigger an Instant Win:

• Cart — a purchase event, driven by cart logic: specific products, categories, or spend thresholds (e.g., every purchase over €50).
• Trigger — a platform-configured lifecycle event (e.g., a customer's birthday, their first purchase, or their registration anniversary).
• Custom Events — any external event sent to the platform (e.g., completing a sponsored race, logging into the app for the first time).

The evaluation runs automatically when the event is received: the customer app or POS does not need to make a separate "play" call.

Use Cases

Use Case
→ Spend €50 or more and win a Spin the Wheel participation for a chance to win extraordinary prizes.
→ Every purchase this week enters a draw: 10% of qualifying customers win 500 points credited to their wallet.
→ Spend €10 on beverages this month and get a chance to win 200 points.
→ Buy any product from a partner CPG brand and get a chance to win a Scratch & Win participation.
→ Complete the 10 km sponsored race (custom event) and get a chance to win a pair of running shoes, delivered as a Reward.
→ On your birthday (trigger), get a chance to win a Spin the Wheel participation.
→ Purchases between 12:00 and 14:00 have a 25% chance of winning 100 bonus points.
→ Seasonal campaign: any purchase of seasonal products during the campaign window gives a chance to win a seasonal Reward, with limited stock to cap the budget.

How It Works

1. You define an Instant Win campaign with events (cart, trigger, or custom event), victory conditions (cart value, specific products, customer attributes), and a list of prizes, each with its probability. The probabilities of all the prizes add up to 100%, including an explicit No Prize option when not every customer should win.
2. Whenever a customer's event matches the victory conditions, the platform checks targeting and limits and runs a single weighted random draw among the configured prizes.
3. The result — the prize won, or No Prize — is returned as an instant_win effect in the response to the event.
4. If the customer wins, the prize (points, a Reward, or a game participation) is delivered automatically, with no manual step required. If No Prize is drawn, nothing is delivered and no notification is sent.
5. Prize stock and participation limits (global and per customer) protect total campaign spend.

:::note Prize types in this release

Available prizes are Points & Wallet, Reward, Game participation (Scratch & Win or Spin the Wheel), and No Prize. Discount and Coupon prizes are planned for a future phase.

:::

Requirements

• Instant Win works only with the new promo engine (LE 2025). Companies on the legacy engine must be migrated before using it.
• Instant Win is enabled per Company. If Gamified Campaigns → Instant Win is not visible in the Owner App, contact your Customer Success Manager.

Configuration

Go to Gamified Campaigns → Instant Win → New Instant Win in the Owner App. To deliver a Targeted Instant Win to a specific audience, see Targeted Delivery.

Documentation

Page	Topics
Create an Instant Win	Step-by-step creation: list view, events, victory conditions, prizes, limits, editing rules
Key Mechanics	Event-driven evaluation, weighted draw, response effect, and budget protection
Probability Management	Probabilities, No Prize, stock limits, participation limits, and compliance