Points & Wallet
Customer Loyalty, Unlocked
Stop compromising your vision for rigid tech. Our platform provides all the ingredients to craft a high-performing loyalty world. Turn casual shoppers into a devoted fanbase.
A sophisticated rules engine designed for the pace of modern retail. From SKU-level multipliers to behavioral triggers, Loyal Guru handles the heavy lifting so you can focus on driving customer habit.
- Architect any earning logic with a simple interface that builds rules for specific carts, products, or brands.
- Turn any data point into a loyalty trigger — from real-time transactions to custom behavioral events — to reward the actions that matter most to your brand.
- Deliver a seamless omnichannel experience that ensures points are earned and updated instantly, whether customers shop in-store or online.
Points
Craft unique points campaigns for every behavior, from sign-up bonuses to product-specific multipliers.
Rewards Catalog
Offer a tailored catalog of physical, digital, or experiential rewards curated to match each customer's preferences.
Cashback
Reward customers with automated cashback that feels like a personal currency for their next purchase.
Referrals
Turn your most loyal fans into brand advocates with personalized invitations that reward both the referrer and the new customer.
Tiers
Create membership levels that evolve with your shoppers, offering exclusive benefits based on individual spend and frequency.
Loyalty Ledgers
Track every earn and burn action with maximum granularity — from SKU to store location — providing a detailed P&L for your loyalty investment.
Use Cases
| Use Case |
|---|
| → Base 1% earn rate on all purchases, with category-specific multipliers during promotional windows. |
| → Welcome bonus: 200 points awarded automatically when a new customer downloads the app. |
| → Payment method reward: +1% extra points when paying with the co-branded credit card. |
| → Tier-based multipliers: Gold 3x, Silver 2x, Bronze 1x points per euro spent. |
| → Profile completion: 50 points for filling out personal details in the app. |
| → Daily login reward: 5 points for each consecutive day the customer opens the app. |
| → Product review: 10 points for each verified product review submitted. |
| → Store check-in: 10 points every time the customer checks in at a physical location. |
| → Fitness integration: 1 point per km synced from a third-party fitness tracker app. |
| → Anniversary bonus: 200 points automatically credited on the customer's membership anniversary. |
| → Birthday reward: 500 bonus points plus a surprise reward when the birthday trigger is launched for the customer. |
| → Cashback redemption: customers burn 500 points for a 5 EUR discount applied in real time at checkout. |
| → Charity points: customers donate accumulated points to a partner NGO. |
| → Omnichannel guarantee: points earned in-store sync instantly with the online wallet, no delays. |
How It Works
- Points campaigns define when and how much balance is awarded — per purchase, per custom event, or by trigger.
- Points or wallet credits are posted to the customer's balance, with an optional activation delay before they become spendable.
- Customers can burn their balance via cashback at checkout, rewards catalog redemption, coupons, or donation.
- Tiers optionally multiply earning rates for higher-tier customers.
- Expiration policies remove unused balance after a configurable period to manage program liability.
API integration
When creating or simulating a cart (POST /carts or POST /carts/simulate), use the boolean flag apply_points in the payload to control whether that transaction evaluates points/wallet campaigns (default is usually true).
Earning methods
Loyal Guru supports two balance modes, set at the company level during onboarding:
| Mode | Balance type | Display |
|---|---|---|
points | Integer points | "150 pts" |
money | Monetary wallet | "€8.30" |
Both methods use the same campaigns, lifecycle, and API. The difference is in how balance is displayed and how effect values are expressed. See Earning Methods for the full reference.
Engine Versions
| Engine | Guide |
|---|---|
| LE 2025 (current) | Points & Wallet — Points campaigns, tiers, wallet mode under Loyalty and Promotional engine |
| Legacy | Points & Wallet — Legacy — Loyalty Rules under the Rules Engine |
Documentation
| Page | Topics |
|---|---|
| Points Campaign Types | Effect mechanics: Ratio, Direct Value, Percentage; Points vs Wallet |
| Create a Points Campaign | Event types, victory conditions, effects, worked examples |
| Simulate and Apply Points | Preview points, wallet accrual, and cashback with POST /carts/simulate; commit with POST /carts/realtime |
| Earning Methods | Points vs money wallet mode — accrual_mode detail |
| Burning Methods | Cashback, rewards catalog, coupons, donation |
| Returns | Point reversal on cancellations |
| Limits | Win frequency, budget, per-transaction caps |
| Stackability | Combining multiple campaigns |
| Campaigns API | Create and update points campaigns via Streaming API |