Rewards

Rewards is the catalog redemption module of Loyal Guru. It lets customers exchange their accumulated loyalty balance (points or wallet) for tangible benefits — physical products, digital codes, experiences, partner subscriptions, or promotional discounts — outside of the standard purchase flow.

For the loyalty program operator, Rewards closes the earn-and-burn loop: customers accumulate balance through purchases and events, and the Rewards catalog gives them a compelling, visible reason to stay engaged with the program.

What you can offer in the catalog:

Reward type	Examples
Physical products	Branded merchandise, partner products, free product voucher
Digital rewards	Gift cards, streaming subscriptions, app credits
Experiences	Event tickets, VIP access, travel prizes
Discount codes	A promotional engine coupon unlocked via the rewards catalog
Charity / donation	Donate accumulated points to a partner NGO

Inventory is managed in real time: configure low-stock alerts and expiration windows per reward. Digital codes can be uploaded in bulk, managed in-house, or delivered via API integration with a fulfillment provider.

Use Cases

Use Case
→ Silver tier members redeem 100 points for 1 month of Spotify Premium or a branded tote bag.
→ Exchange 500 points for a set of branded merchandise and receive a unique in-store redemption code.
→ Donate accumulated points to a partner NGO directly from the loyalty wallet.
→ Top spenders in a category unlock a limited-edition physical gift when they hit a points threshold.
→ Deliver a Netflix promo code as a surprise reward after a customer's 10th purchase.
→ Unlock a 15% discount coupon in the promotional engine as a reward, merging loyalty and promotions.
→ VIP experience: redeem 2,000 points for 2 tickets to a private brand event.
→ First purchase reward: a free 1-month gym membership credited automatically on the first transaction.
→ Product-linked gift: customers who buy a specific bike brand receive 1 year of free service as a reward.
→ Challenge completion reward: finish a 3-month challenge and receive a 15% voucher on any next purchase.
→ Digital exclusive: reward top-tier customers with early access to new product launches.
→ Subscription reward: exchange 1,000 points for a 3-month subscription to a partner streaming service.

How It Works

1. You create rewards in the catalog with a name, image, points cost, and optional stock limit.
2. Customers with enough available score_available balance browse and redeem rewards from the catalog.
3. Upon redemption, points are deducted and a reward transaction is recorded.
4. If the reward is code-based (gift card, partner voucher), a unique code is assigned and delivered to the customer.

Configuration

Go to Loyalty and Promotional engine → Rewards → New Reward in the Owner App.

Documentation

Page	Topics
Create a Reward	Step-by-step reward creation guide
Reward Types	Physical, digital, experience, and code rewards
Catalog & Stock Management	Inventory control, low-stock alerts, expiration
Reward Codes	Uploading and managing redemption codes
Reward Code Batches	CSV batch uploads, remaining stock, code assignment
Reward Operations	Redemption investigation, rollback considerations, loyalty payment distinction