May 31, 2026

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AI Plans auto-creation AI 1-to-1 Delivery

AI Plans create upselling and cross-selling campaigns from PBS and recommender segments with far less manual setup.

Spend time on strategy and budget — not on building dozens of lookalike campaigns by hand.

Challenge prizes Gamified Campaigns

Configure achievement prizes for Challenges in Owner and Management API, ready for Targeted Delivery and Streaming.

Complete a mission, unlock a real reward — the loop that keeps shoppers coming back.

AI conditions in Audiences Audiences

Build audiences directly from Purchase Behaviour Score and recommender conditions.

Combine classic filters with AI signals so personalization starts in the Audience Builder, not only inside AI Plans.

Data masking Configuration

Stronger privacy defaults in Consent and Privacy so teams can work in Owner without seeing full personal data.

Operate day to day while staying aligned with GDPR and retailer privacy policies.