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August 31, 2026

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AI Plans forecast & budget AI 1-to-1 Delivery​

See forecast KPI cards, group ROI by coupon bank, and read budget at audience level before you approve a plan in AI 1-to-1 Delivery.

Finance and marketing align on spend and expected return before 1-to-1 coupons go out.

CLTV attributes Data​

Customer Lifetime Value (net, gross, costs) and predictive CLTV are system calculated attributes on the customer profile — ready for audiences and AI models.

Prioritize high-value shoppers and protect margin when you personalize offers.

Partner catalog SSO WL APP​

Authenticated customers open a partner catalog without a second login, via a signed redirect in WL APP.

Frictionless partner experiences that keep the loyalty session intact.

Challenge prizes Gamified Campaigns​

When a Challenge is completed, Loyal Guru can dispatch targeted rewards and game prizes — with points on the same path.

Richer mission rewards without custom glue between Challenges, Rewards, and Games.

Role-based data masking Configuration​

Choose which profile fields are masked per role from Consent and Privacy.

CS and partners can help customers without seeing full PII — privacy by design in day-to-day ops.

More updates
  • Discounts: Circular coupons can be excluded from high-volume galleries. See Discounts.
  • Rewards: Richer catalog filters, redeem from the customer profile, and a clearer redemptions tab. See Rewards.
  • Streaming API: Campaigns, rewards, and challenges expose localized copy. See Streaming API.