WL App Capabilities
WL App packages the main Loyal Guru loyalty modules into a ready-to-use customer experience. The same functional scope is available whether the retailer uses the full white-label app, embeds the SDK in a hybrid app, or embeds the experience on the web.
Onboarding and Authentication
| Capability | What it enables |
|---|---|
| Welcome tour | Configurable onboarding slides with images, copy, and language support. |
| Sign up | Registration form with configurable required and optional fields. |
| Account validation | OTP by SMS/email or email link validation, depending on the Company setup. See OTP Account Validation. |
| Login and password recovery | Email/password login and self-service password reset. |
| Biometric login | Face ID or fingerprint on supported mobile devices. |
| Privacy and consent | Terms acceptance, privacy policy, communication preferences, and GDPR-oriented consent flows. |
Home and Identification
| Capability | What it enables |
|---|---|
| Customer card | Digital loyalty card shown as QR, barcode, or numeric code for POS identification. |
| Points balance widget | Real-time points balance, wallet value, and tier status where enabled. |
| Active benefits | Quick access to available vouchers, coupons, Rewards, Challenges, and Games. |
| Notifications inbox | In-app view of loyalty events such as points earned, vouchers received, and tier updates. |
| CMS banners | Configurable image banners linked to app screens, web pages, or external URLs. |
Coupons, Vouchers, and Rewards
| Capability | What it enables |
|---|---|
| Coupon and voucher list | Available, used, and expired benefits grouped by status. |
| Coupon detail | Benefit description, validity, terms, usage instructions, participating stores, and code. |
| In-store redemption | QR/barcode display for POS scanning. |
| Online redemption | Alphanumeric code for e-commerce checkout entry. |
| Rewards catalog | Rewards that Customers can exchange for points or claim through configured redemption flows. |
| Code-based Rewards | Unique reward codes from uploaded batches, where the Reward requires an external code. |
Points & Wallet
| Capability | What it enables |
|---|---|
| Points balance | Available, pending, redeemed, and expired point movements. |
| Points history | Chronological transaction log for earned, redeemed, adjusted, and expired points. |
| Cashback | Points burning at checkout where the Company enables wallet/cashback behavior. |
| Tier status | Current tier, progress to next tier, and tier-related benefits. |
| Donations and transfers | Optional flows for NGO donation or points transfer when configured. |
Purchase History
| Capability | What it enables |
|---|---|
| Cart history | Chronological list of Customer purchases across in-store, online, and mobile channels. |
| Cart detail | Full purchase breakdown with items, amounts, discounts applied, points earned, store, and date. |
| Omnichannel sync | In-store and online transactions unified in the same Customer view. |
Gamified Campaigns
| Capability | What it enables |
|---|---|
| Challenges | Active and completed Challenges with progress, reward preview, and completion state. |
| Challenge detail | Conditions, timeline, progress, and reward explanation. |
| Scratch & Win | Interactive scratch card game configured from the platform. |
| Spin the Wheel | Interactive wheel game configured from the platform. |
| Instant Win | Chance-to-win mechanic awarded automatically when a cart, trigger, or custom event qualifies, when enabled by the Company. |
Profile and More
| Capability | What it enables |
|---|---|
| Profile edit | Customer data, preferences, and communication settings. |
| Account deletion | Self-service deletion flow for privacy requests. |
| Language selection | Customer-level locale selection from the languages enabled for the Company. |
| Store locator | Store list/map using configured store data. |
| FAQ, legal, and contact | Help content, terms, privacy policy, app version, and support links. |
| News and articles | CMS-managed content published without an app release. |
| Invite a friend | Referral flow where enabled by the Company. |
Front-End Experience
| Capability | What it enables |
|---|---|
| Offline behavior | Connectivity detection, fallback screens, retry logic, and graceful degradation for key loyalty touchpoints. |
| Error handling | User-facing validation errors, re-authentication behavior, retry prompts, and generic fallback screens for server issues. |
| Notices and communication | Push notifications, in-app popups, snackbars/toasts, and overlay banners. |
| Analytics | Standard loyalty event tracking, optional custom events, GTM/dataLayer integration, consent-aware tracking, and SDK-level analytics disablement. |
| Retail-grade UX | Large tap targets, fast loading states, accessibility, in-store barcode/QR visibility, and designed empty states. |